How to Build Your Business Social Life

by She Will Shine on 09-09-2013 in Social Media, Marketing

On a cold Winter's night in Melbourne I was lucky enough to attend the Nillumbik Business Network's Social Media presentation by mum in business Rosie Shilo of Webtastic Designs and Virtually Yours. And while it may have been cold and windy on the outside, the event was one I enjoyed more than most with a friendly atmosphere, a great presentation, loads of Q&A and Rosie's warm personality.

 

"How to Build Your Business Social Life"

The Social Media Personalities:
1. Facebook, the longtime friend
- Where you create a human voice for your business and nurture relationships
- Encourage comments and always respond
- Mix up your posts with pictures, texts and videos
- Don't fear feedback
- Use FB insights to learn more about your customers
- Have a strategy and clear goal, and have a way to measure it

2. Twitter, the social butterfly
- Fast, useful, and interactive
- Short and sweet with tweets only 140 characters
- Fast moving so post more often
- Follow accounts that interest you
- Engage by replies and mentions
- Content: news orientated, headline driven, why should your followers care?

3. Linkedin, the business acquaintance
- Professional and business orientated
- Use a professional photo
- Customise your profile URL
- Add all relevant contact details
- Use keywords throughout your summary and profile
- Ask for and give recommendations but ONLY to people you really know.
- Content: news, more detail, pose questions relating to a topic of interest

Rosie's tips on how to build your audience across ALL platforms:
- Interact
- Ask questions
- Be useful and relevant
- Don't fear the competition
- Notice what people like and want, and provide it
- Be likeable!



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