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How to network during ISO + beyond
HOW TO NETWORK DURING ISO + BEYOND Do you think it’s time to expand your network? Meet some new people and be inspired? But there’s a couple of problems. You don’t like networking events. Or being sold to. Or having a one-sided conversation with a...
Because it needs to be said
BECAUSE IT NEEDS TO BE SAID I try to send positive vibes out across socials. It might put a smile on your dial, or maybe warm your heart just a little, or for those few seconds, simply take your mind off everything else. But I'm feeling for working...
How to network with a purpose
HOW TO NETWORK WITH A PURPOSE So everyone keeps telling you to get out there and network, network, network. But every time you do, you go home with a pocket full of business cards, a headache and little else. Well I’m here to share with you that...
The 3-Step guide to writing your USP (Unique Sales Proposition)
THE 3-STEP GUIDE TO WRITING YOUR USP (UNIQUE SELLING PROPOSITION) So you’ve been asked to write a business bio or come up with an elevator pitch… where do you start? What you need is to clarify your Unique Selling Proposition (USP) – a short...
The Complete Beginner’s Guide To Customer Experience
THE COMPLETE BEGINNER'S GUIDE TO CUSTOMER EXPERIENCE Trying to explain exactly what it is I do can sometimes leave people a little confused – usually because they assume that when I’m saying “Customer Experience” I mean “Customer Service”. Or...
Why Your Brand Should Distinguish But NEVER Describe
WHY YOUR BRAND SHOULD DISTINGUISH BUT NEVER DESCRIBE One of the most common mistakes businesses make when it comes to branding is to choose one that describes their products, services, location or industry. When I tell clients to steer clear of...
Is Your Website Speaking To Your Ideal Customer?
IS YOUR WEBSITE SPEAKING TO YOUR IDEAL CUSTOMER? So you have put your own website together – fantastic work. There is so much time and effort that goes into a website and sometimes we are just too close to the project to look through the forest to...
The 5 Essential Ingredients To Creating A Great Customer Experience
THE 5 ESSENTIAL INGREDIENTS TO CREATING A GREAT CUSTOMER EXPERIENCE As a busy small business owner how do you make sure that amazing customer experience is at the heart of what you do? Here are 5 essential ingredients to creating a great experience...
Is There Such A Thing As Free Money?
IS THERE SUCH A THING AS FREE MONEY? Recently I attended an event run by Danielle from She Will Shine – all about Funding Options. It is this kind of information and guidance I wish I had three years ago when I was muddling my way through those...
Where Do You Really Want To Go?
WHERE DO YOU REALLY WANT TO GO? Business. Planning. Two words that can be both exciting and daunting all at the same time. Raising such questions as, what do I foresee in my future? What can I do to help me get there? And the big one, where do I...
How To Offer Great Value Without Devaluing Your Offer
HOW TO OFFER GREAT VALUE WITHOUT DEVALUING YOUR OFFER You’ve all seen the sales pitches… This Product/Service/Course/Book… normally <insert exorbitant price>, now only <seriously low price> PLUS you get <a whole heap of FREE...
Now Is The Time To Step Into The Spotlight
NOW IS THE TIME TO STEP INTO THE SPOTLIGHTMany of us have a tendency to shy away from the spotlight. It might be that we have blocks around standing in our power and putting ourselves forward as experts. Often we would prefer to quietly work in the...