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4 steps to becoming a Content Queen

by She Will Shine on 07-04-2019 in Small Business, Members Only: Online Education, Marketing
4 steps to becoming a Content Queen
Writing for your own business can be frustrating. In theory, you should be the best-placed person to do it; you speak to your clients every day and you’ve been in your industry for donkey’s years. So, why is writing about your own business so tricky? It turns out, your clients don’t need all the information you have in your head - they just need the right snippets of information. Just enough detail to demonstrate that you know what you’re talking about (#professional), build rapport and make the next step easy for clients to act and buy (#calltoaction). Working out a clear message, knowing your audience and putting yourself out to the world… it is easier said than done, right? In short, business owners need to get out of their own heads – you’ve got a lot to think about - and find a simple way to get all of those ideas on to paper. By following these four easy steps, you’ll be on your way to creating great content for your small business – and leaving the frustrations behind you.