BUSINESS + MARKETING BLOG
5 Ways to Grow Your Business Without Social Media
5 WAYS TO GROW YOUR BUSINESS WITHOUT SOCIALS It’s easy to assume you have to be on social media to run a successful business. But there’s other ways to cultivate a flourishing business.
5 simple steps to help you employ staff
5 SIMPLE STEPS TO HELP YOU EMPLOY STAFF Is it time you employed staff in your small business? Here are 5 simple steps to help you do it right and recruit the right skill set for your business needs.
The 3-Step guide to writing your USP
THE 3-STEP GUIDE TO WRITING YOUR UNIQUE SELLING PROPOSITION So you’ve been asked to write a business bio or come up with an elevator pitch… where do you start? What you need is to clarify your Unique Selling Proposition (USP) – a short summary...
4 Steps To Becoming A Content Queen
4 STEPS TO BECOMING A CONTENT QUEEN Writing for your own business can be frustrating. In theory, you should be the best-placed person to do it; you speak to your clients every day and you’ve been in your industry for donkey’s years. So, why is...
10 Expert Tips For Marketing A Service-Based Business
10 EXPERT TIPS FOR MARKETING A SERVICE-BASED BUSINESS Marketing your service-based business can leave you feeling overwhelmed and exhausted. There’s a lot of confusing terminology and moving parts. Marketing can also take up so much time, which...
What Small Business Can Learn From The Game Changers In Culture
WHAT SMALL BUSINESS CAN LEARN FROM THE GAME CHANGERS IN CULTURE Culture is one of those terms that unless you are a scaling start-up or a large corporate, it can be challenging to define. But there are some great lessons small business can take...
How To Get Started With Google Ads
HOW TO GET STARTED WITH GOOGLE ADS Google Search Ads can be an effective way to generate targeted traffic to your website and increase leads and sales. You can also use other campaign types like Display, YouTube and Remarketing to increase brand...
The Complete Beginner’s Guide To Customer Experience
THE COMPLETE BEGINNER'S GUIDE TO CUSTOMER EXPERIENCE Trying to explain exactly what it is I do can sometimes leave people a little confused – usually because they assume that when I’m saying “Customer Experience” I mean “Customer Service”. Or...
How To Create A Successful Facebook Advertising Campaign
HOW TO CREATE A SUCCESSFUL FACEBOOK ADVERTISING CAMPAIGN It’s time to take control of your Facebook advertising and make it work for your business. We asked Social Media guru, Ange Petzierides, for her top tips to Facebook success. Facebook...
Take Your Social Media To The Next Level
TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL Your Social Media channels are coasting along nicely. So what’s next - how do you take your content to the next level? Social Media expert, Ange Petzierides, shares her wisdom. We’ve got the social media...
How To Create A Communications Strategy That Works
HOW TO CREATE A COMMUNICATIONS STRATEGY THAT WORKS Love it or loathe it, Social Media is where you’ll find your audience. But where are they and how do you cut through the noise to grab their attention? We asked Social Media Communications expert,...
Why Your Brand Should Distinguish But NEVER Describe
WHY YOUR BRAND SHOULD DISTINGUISH BUT NEVER DESCRIBE One of the most common mistakes businesses make when it comes to branding is to choose one that describes their products, services, location or industry. When I tell clients to steer clear of...
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ON THE BLOG
How to set healthy boundaries
HOW TO SET HEALTHY BOUNDARIES Boundaries are an essential part of our lives, but how can you set healthy boundaries that allow you to create a business and life you love?
5 tips to declutter your life
5 TIPS TO DECLUTTER YOUR LIFE Are you feeling suffocated by your ‘stuff’? It’s never too late to do something about it. Eliminate the overwhelm of clutter and simplify your life.
ON THE PODCAST
What led Casey to self leadership coaching?
WHAT LED CASEY TO SELF LEADERSHIP COACHING? Casey Benjamin shares her non-linear journey to becoming a business owner, and how leaning into her true self has brought her to self leadership coaching.
How multiple careers led Julie to web development
HOW MULTIPLE CAREERS LED JULIE TO WEB DEVELOPMENT Julie Allen always dreamed of running her own business. She’s now worked for herself for over 20 years, alongside growing a family and mental health challenges.