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BUSINESS + MARKETING

The 3-Step guide to writing your USP

The 3-Step guide to writing your USP

THE 3-STEP GUIDE TO WRITING YOUR UNIQUE SELLING PROPOSITION So you’ve been asked to write a business bio or come up with an elevator pitch… where do you start? What you need is to clarify your Unique Selling Proposition (USP) – a short summary that...

4 Steps To Becoming A Content Queen

4 Steps To Becoming A Content Queen

4 STEPS TO BECOMING A CONTENT QUEEN Writing for your own business can be frustrating. In theory, you should be the best-placed person to do it; you speak to your clients every day and you’ve been in your industry for donkey’s years. So, why is...

10 Expert Tips For Marketing A Service-Based Business

10 Expert Tips For Marketing A Service-Based Business

10 EXPERT TIPS FOR MARKETING A SERVICE-BASED BUSINESS Marketing your service-based business can leave you feeling overwhelmed and exhausted. There’s a lot of confusing terminology and moving parts. Marketing can also take up so much time, which...

How To Get Started With Google Ads

How To Get Started With Google Ads

HOW TO GET STARTED WITH GOOGLE ADS Google Search Ads can be an effective way to generate targeted traffic to your website and increase leads and sales. You can also use other campaign types like Display, YouTube and Remarketing to increase brand...

The Complete Beginner’s Guide To Customer Experience

The Complete Beginner’s Guide To Customer Experience

THE COMPLETE BEGINNER'S GUIDE TO CUSTOMER EXPERIENCE Trying to explain exactly what it is I do can sometimes leave people a little confused – usually because they assume that when I’m saying “Customer Experience” I mean “Customer Service”. Or...

How To Create A Successful Facebook Advertising Campaign

How To Create A Successful Facebook Advertising Campaign

HOW TO CREATE A SUCCESSFUL FACEBOOK ADVERTISING CAMPAIGN It’s time to take control of your Facebook advertising and make it work for your business. We asked Social Media guru, Ange Petzierides, for her top tips to Facebook success. Facebook...

Take Your Social Media To The Next Level

Take Your Social Media To The Next Level

TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL Your Social Media channels are coasting along nicely. So what’s next - how do you take your content to the next level? Social Media expert, Ange Petzierides, shares her wisdom. We’ve got the social media...

How To Create A Communications Strategy That Works

How To Create A Communications Strategy That Works

HOW TO CREATE A COMMUNICATIONS STRATEGY THAT WORKS Love it or loathe it, Social Media is where you’ll find your audience. But where are they and how do you cut through the noise to grab their attention? We asked Social Media Communications expert,...

Why Your Brand Should Distinguish But NEVER Describe

Why Your Brand Should Distinguish But NEVER Describe

WHY YOUR BRAND SHOULD DISTINGUISH BUT NEVER DESCRIBE One of the most common mistakes businesses make when it comes to branding is to choose one that describes their products, services, location or industry. When I tell clients to steer clear of...

Is Your Website Speaking To Your Ideal Customer?

Is Your Website Speaking To Your Ideal Customer?

IS YOUR WEBSITE SPEAKING TO YOUR IDEAL CUSTOMER? So you have put your own website together – fantastic work. There is so much time and effort that goes into a website and sometimes we are just too close to the project to look through the forest to...

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