fbpx My title



Why boundaries are your best friend in business – and where they come in handy

As the passionate, talented and incredible small business woman that I’m sure you are, it can seem very natural to pour your whole heart, soul, time and energy into your business. After all, you’ve chosen this path to success and you want to give it your best shot.

But no matter whether you’re setting out to build an empire, or just create a comfortable lifestyle for your family, it’s important to set – and more importantly – honour, a few key boundaries in your business and personal life.

These boundaries will allow you to make decisions more easily, support your wellbeing, enjoy your work and allow you to keep up momentum without burning out.

Remember, YOU are your most valuable business asset, so you need to look after yourself.


1. Clarify your strategy

Being crystal clear on WHY you do what you do, WHO you wish to serve and WHAT you offer will help you decide which projects to take on, where you can best apply your skills and knowledge, and how you can be paid what you’re worth – ideally on time! Early on in your business you may take on clients or projects that are less than ideal, but that is part of the learning process. It’s how you’ll work out exactly where those boundaries lie. Trust your gut – if an opportunity doesn’t feel right, say NO with dignity and perhaps refer it someone who might be a better fit.


2. Systemise the sticky stuff

There will always be parts of business that make you feel uncomfortable. It can be really easy to relax your boundaries here, rather than facing up to the emotions that arise… things like chasing late payments, following up proposals, having “difficult” conversations, or even scheduling your social media. For these, systems are your friend! Develop a process that you can follow, then document it, communicate them clearly through T&Cs, project briefs, policy documents or Position Descriptions, and consider automation where appropriate.


3. Honour your value

If you run a service business, your personality, skills, time and energy are your most valuable assets. You’re more likely to attract clients who truly value your uniqueness – and are easier to work with – if you charge appropriately for your level of experience and professionalism, and with whom they can build a collaborative relationship over time, rather than trying to compete with crowd-sourcing rates, or discounting to make the sale. From my experience a client (or potential client) who is niggling over price is usually trouble!


4. Manage your energy as well as your time

There is loads of productivity advice out there – and plenty of apps to keep you on track, but it is actually your energy, not your time that is your most scarce resource. So make sure you make the most of it! Know when you are at your most productive and use this time for your most important or “energy-intensive” projects. Turn off email notifications, block social media if you must, and send your phone to VoiceMail. Save these for when you’re need a break… Also, ensure you build enough “white space” into your calendar; a gap between appointments, a strategy day, or an occasional lunch out with a trusted friend. These will help replenish your energy and ensure you have time to think, connect and allow ideas to form to take your business forward.


1. Delineate work and home life

There is no need to be always “ON” in your business, but the line can be easily blurred – especially if you work from home. So it’s important to set some clear boundaries that ensure that you and your family know when you’re in “work” mode and when you’re not. It’s OK to be flexible with your work hours, but ensure that your focus is where it should be at that time – at least pop your phone away when you’re meant to be fully present with your kids, partner or friends. Set up a separate workspace (preferably with a door), or if this is not possible, put your work stuff away in a box at the end of your working day. Other ways you may like to delineate are “commuting” by going for a short walk before starting work, or changing in and out of your work clothes.


2. Take care of YOU

As women, we often spend all our time and energy looking after others, but unless you look after yourself properly, this is a recipe for burnout. Treat yourself as if you are your most important business asset (which you are!), and make sure you prioritise YOUR health and wellbeing first. Healthy food, exercise, sleep, connections… these all matter. Remember, no YOU, NO business!


3. Choose your battles/projects/causes

One of the best things about running a business is the flexibility it gives you to fit other things into your life. Many of these will bring you JOY – volunteering in the community, having a hobby, getting the shopping done without the queues… However, there can be the tendency to overcommit and stretch yourself, often to the detriment of your business. So be selective and only say YES to those things that truly light you up. If you’re passionate about the school reading program, get involved. Love making costumes for Book Week – great. You don’t have to do ALL the things – remember, you have a business to run!


Boundaries are an essential part of our lives, yet they can feel difficult to put in place and maintain. However if you start small and develop positive habits that support them, they will allow you to grow a sustainable, enjoyable and profitable business AND create a life you love.


RELATED: 3 ways to reduce stress around a busy schedule


Continue this conversation in our business community by becoming a She Will Shine Member. Join the She Will Shine business network today and connect with a community of Australia-wide women business owners.


Did you find this post helpful? Share on Socials:

how to set healthy boundaries

Cath Connell is a wholehearted business, life and leadership coach with over 25 years’ experience as a marketing professional. She is passionate about helping women build a successful business or career WITHIN a life – and discover ways to reshape our world into one that is more sustainable, loving, kind and connected.



She Will Shine
Po Box 224
Keilor East VIC 3033

An Australia-wide business network for women.


5 tips to declutter your life

5 TIPS TO DECLUTTER YOUR LIFE Are you feeling suffocated by your ‘stuff’? It’s never too late to do something about it. Eliminate the overwhelm of clutter and simplify your life.

read more


    Your Cart
    Your cart is emptyReturn to Shop