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Emma McMillan

 Copywriting & Communications

Copywriting and clarity for time-poor teams and small business owners.

I’m a Melbourne SEO copywriter helping established businesses, teams and agencies throughout Australia reduce overwhelm, develop clarity around their messaging and show up consistently. Think of me as your trusted advisor. We’ll work together to develop great quality content that helps you connect confidently with your audience.

I love writing for established businesses who are growing, scaling or changing direction, marketing and communications teams, and agencies. Depending on your circumstances and what you need, we can collaborate on a one-off project, a series of copy jobs or strike a retainer agreement.

I can help you with:

  • SEO website copywriting that humans – and Google – both love.
  • Content marketing to connect with your audience and build your brand authority.
  • Agency copywriting that nails your brief, first time.
  • Small business copywriting from blog writing to award submissions and landing pages.
  • Marketing support for overstretched marketing and communications teams.
  • Editing and proofreading.

It can be hard to find the right copywriter, especially if you don’t know exactly what you need. Or if you’ve been burned before. (Ouch!) Don’t worry! I’m here to answer all your questions and put your mind at ease. In fact, we’ll jump on a phone call before kicking off any project together. This way, we can make sure our partnership is a good fit – for both of us.


‘Emma was a dream to work with, especially given the tight and demanding timeline. She was flexible and produced professional work with a quick turn around. Communication was fantastic and the final copy was aligned with the brand and captured the essence of a number of inputs under a consistent tone of voice. We look forward to engaging Emma again on another project. She was positive and quick to jump on board and integrate herself with the team.’

Emily Hamilton, Prime Motive

‘We had been searching high and low for an experienced writer who understood our target audience and had the right skills to communicate our message effectively. Highly professional, Emma approaches every piece of copy with a positive attitude while juggling multiple projects across different areas of our business, even when we have short deadlines. Our website and all our customer communications now have a consistent tone of voice and professional language, thanks to Emma. Her services have become an integral part of our work and we barely write a sentence now without first consulting Emma. Highly recommended.’

James Biddle and Andrew Donnelly, ClickView

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