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Jacqui McCallum

 Copywriting & Communications

As a communications consultant, I partner with executives and entrepreneurs to inspire their audience and enhance their influence through authentic and strategic storytelling. Leaders across diverse industries trust me to deliver expert advice and craft compelling content that contributes meaningfully to their strategic objectives while perfectly reflecting their brand’s personality and values.

Ever since I wrote my first manuscript at the age of six (a heavily plagiarised ‘James and the Giant Apple’), I’ve had an affinity for weaving words. I carried that innate creativity into adulthood where I’ve racked up over 15 years’ experience as an executive-level communications adviser, coach, consultant, journalist and SEO copywriter.

Early in my career, I honed my skills as an op-ed writer for The Age, The Sydney Morning Herald and the Financial Review. I soon found myself managing a communications team in the health sector where we prided ourselves on finding new ways to connect with Australian audiences.

Over the past eight years, I’ve established myself as one of Mamamia’s most trusted health and parenting writers, producing strategic campaign content for high-profile clients including Coles, Woolworths, Foxtel, Myer, Telstra, Disney and Westfield.

Since 2016, Blue Budgie has grown exponentially as I’ve earned a reputation for delivering highly creative strategies and nailing my client’s tone of voice. In addition to working with direct clients, I proudly partner with leading creative agencies to deliver optimum outcomes for clients across IT, engineering, health, interior design, construction, e-commerce, finance and executive coaching. As you can probably tell, I love variety.

If there was ever evidence of my ability to multi-skill, it would be completing a Master of Communication with High Distinction while working and raising two kids under two. I also hold a Diploma of Professional Writing and Editing and an Associate Degree in Musical Theatre which means I can tap dance and recite Shakespeare while typing.

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